About Me.
I’m Alina — a designer with over 5 years of experience, including 2+ years in web and UX/UI design. I craft structured, expressive digital interfaces for e-commerce, marketing, and content-driven websites. I began my journey in graphic design, which gave me a strong foundation in visual language and branding.
Whether I’m designing a full website or a marketing page, I focus on clarity, clean aesthetics, and user-centered thinking — always keeping the brand’s tone and goals in mind.
I’m Alina — a designer with over 5 years of experience, including 2+ years in web and UX/UI design. I craft structured, expressive digital interfaces for e-commerce, marketing, and content-driven websites. I began my journey in graphic design, which gave me a strong foundation in visual language and branding.
I’m Alina — a designer with over 5 years of experience, including 2+ years in web and UX/UI design. I craft structured, expressive digital interfaces for e-commerce, marketing, and content-driven websites. I began my journey in graphic design, which gave me a strong foundation in visual language and branding.
Whether I’m designing a full website or a marketing page, I focus on clarity, clean aesthetics, and user-centered thinking — always keeping the brand’s tone and goals in mind.
Whether I’m designing a full website or a marketing page, I focus on clarity, clean aesthetics, and user-centered thinking — always keeping the brand’s tone and goals in mind.
Services
1. Web & UI Design
Designing structured, responsive websites that balance aesthetics and clarity. From e-commerce platforms to marketing pages and mobile layouts, I create interfaces that are intuitive and brand-aligned.
2. Visual Identity
I build cohesive visual systems — from composition and typography to color schemes and graphic language. Helping brands shape a clear and recognizable look that reflects their tone and goals.
3. Art Direction
Shaping the creative vision of a project — from moodboards and references to final execution. I guide the look and feel of visuals to ensure consistency, tone, and impact.
4. Content Creation
Creating visual content that supports marketing and brand storytelling — such as social media assets, product visuals, banners, and campaign materials.
Services
1. Web & UI Design
Designing structured, responsive websites that balance aesthetics and clarity. From e-commerce platforms to marketing pages and mobile layouts, I create interfaces that are intuitive and brand-aligned.
2. Visual Identity
I build cohesive visual systems — from composition and typography to color schemes and graphic language. Helping brands shape a clear and recognizable look that reflects their tone and goals.
3. Art Direction
Shaping the creative vision of a project — from moodboards and references to final execution. I guide the look and feel of visuals to ensure consistency, tone, and impact.
4. Content Creation
Creating visual content that supports marketing and brand storytelling — such as social media assets, product visuals, banners, and campaign materials.
Services
1. Web & UI Design
Designing structured, responsive websites that balance aesthetics and clarity. From e-commerce platforms to marketing pages and mobile layouts, I create interfaces that are intuitive and brand-aligned.
2. Visual Identity
I build cohesive visual systems — from composition and typography to color schemes and graphic language. Helping brands shape a clear and recognizable look that reflects their tone and goals.
3. Art Direction
Shaping the creative vision of a project — from moodboards and references to final execution. I guide the look and feel of visuals to ensure consistency, tone, and impact.
4. Content Creation
Creating visual content that supports marketing and brand storytelling — such as social media assets, product visuals, banners, and campaign materials.
Experience
Experience
Freelance Web & UI Designer
Independent Projects — Landing Pages, Brand Visuals
Sep. 2025 - present
Worked with international clients on small-scale digital projects and brand visuals. Designed landing pages, marketing content, and conducted personal visual experiments to sharpen creative direction.
Freelance Web & UI Designer
Independent Projects — Landing Pages, Brand Visuals
Sep. 2025 - present
Worked with international clients on small-scale digital projects and brand visuals. Designed landing pages, marketing content, and conducted personal visual experiments to sharpen creative direction.
Freelance Web & UI Designer
Independent Projects — Landing Pages, Brand Visuals
Sep. 2025 - present
Worked with international clients on small-scale digital projects and brand visuals. Designed landing pages, marketing content, and conducted personal visual experiments to sharpen creative direction.
Web Designer and UX/UI
FS Holding — Fragstore.com, E-sports & Gaming Store
Feb. 2024 – May 2025
Led the full redesign of Fragstore.com, improving usability and visual identity. Optimized checkout flow using UX research. Created reusable UI components and coordinated closely with developers and QA to ensure polished implementation.
Web Designer and UX/UI
FS Holding — Fragstore.com, E-sports & Gaming Store
Feb. 2024 – May 2025
Led the full redesign of Fragstore.com, improving usability and visual identity. Optimized checkout flow using UX research. Created reusable UI components and coordinated closely with developers and QA to ensure polished implementation.
Web Designer and UX/UI
FS Holding — Fragstore.com, E-sports & Gaming Store
Feb. 2024 – May 2025
Led the full redesign of Fragstore.com, improving usability and visual identity. Optimized checkout flow using UX research. Created reusable UI components and coordinated closely with developers and QA to ensure polished implementation.
Freelance Web Designer and UX/UI
Independent Projects — E-commerce, Apps, Landing Pages
Sep. 2023 – Sep. 2024
Worked on mobile and web design projects: conducted UX research, designed user flows and responsive interfaces, prepared design kits, and presented deliverables to clients.
Freelance Web Designer and UX/UI
Independent Projects — E-commerce, Apps, Landing Pages
Sep. 2023 – Sep. 2024
Worked on mobile and web design projects: conducted UX research, designed user flows and responsive interfaces, prepared design kits, and presented deliverables to clients.
Freelance Web Designer and UX/UI
Independent Projects — E-commerce, Apps, Landing Pages
Sep. 2023 – Sep. 2024
Worked on mobile and web design projects: conducted UX research, designed user flows and responsive interfaces, prepared design kits, and presented deliverables to clients.
Graphic Designer
Gloria Jeans — Leading Fashion Retailer in Russia
Jul. 2020 – Sep. 2023
Created visuals for product pages, online promotions, and seasonal apparel. Supported e-commerce with campaign assets tailored to user needs and brand tone.
Graphic Designer
Gloria Jeans — Leading Fashion Retailer in Russia
Jul. 2020 – Sep. 2023
Created visuals for product pages, online promotions, and seasonal apparel. Supported e-commerce with campaign assets tailored to user needs and brand tone.
Graphic Designer
Gloria Jeans — Leading Fashion Retailer in Russia
Jul. 2020 – Sep. 2023
Created visuals for product pages, online promotions, and seasonal apparel. Supported e-commerce with campaign assets tailored to user needs and brand tone.
Graphic Designer
SOFIS — Global Cosmetics Brand
Oct. 2019 – Jun. 2020
Produced digital marketing visuals and newsletters. Worked on banners, layout design, and custom UI elements for merchandising initiatives.
Graphic Designer
SOFIS — Global Cosmetics Brand
Oct. 2019 – Jun. 2020
Produced digital marketing visuals and newsletters. Worked on banners, layout design, and custom UI elements for merchandising initiatives.
Graphic Designer
SOFIS — Global Cosmetics Brand
Oct. 2019 – Jun. 2020
Produced digital marketing visuals and newsletters. Worked on banners, layout design, and custom UI elements for merchandising initiatives.